9月 12, 2021

经典广告文案1-转载

Bold Choice

这是Jim Beam于2011年推出的广告《Bold Choice》,也被《时代周刊》评为该年度十大广告之一。下为中英文旁白:

Life’s brought you down to series of choices.

生命带给你的是一连串的选择。

Before long, the choices you make and ones you don’t become you.

之后,你选择或是不选择都将成为现在的你。

But which you,Worse….Better…Someone you can’t even recognize…

但问题是,哪个你?可能糟糕,可能优越,也可能连你自己都意想不到。

You can make a question, everything…

你可以置问一切…

Whether you are strong enough, good enough, all choices lead you somewhere.

但无论你是否足够强大,足够优秀,所有选择都会把你带到某处。

Bold choices take you where you are supposed to be.

勇敢选择,去你该去的地方。